The best vodkas produced in Mongolia will be introduced in the international market competing with other kinds of alcoholic drinks that are worldwide recognized.

One of the Mongolia’s largest manufacturers of alcoholic drinks, APU , announced it is seeking ways of introducing its two Mongolian vodkas to international market. A key provision to its plans is to take advantage of its duty-free status to maintain a price advantage.
APU’s Soyombo is the leading high-end vodka sold in Mongolia. It is priced duty-free at USD 20. The less expensive vodka bottled by APU is Bolor, available in Mongolia since 1981.
Explaining APU’s expansion plan, Dabinyam Bolortsetseg, head of export, told Drinks International, “Our strategy is based on two main factors—the first being the rapid sales growth of white spirits and vodka in the world with the trendy culture to drink cocktails”.
The company officials note that APU bottled four million liters of vodka and 18 million liters of beer last year.